"EVEN MORE DRAMA"
“STAT!”
“BEDSIDE MANNER”
“REBEL DOC”
“EMERGENCY”
PAGE A TV DOCTOR - DIGITAL / DIRECT
According to a stat that I swear I didn’t make up, an estimated 85% of hospital doctors still use pagers. And now, thanks to Cigna, pretend doctors do too.
"YOUR TV DOCTOR CHECK-UP" INSTAGRAM STORIES
Getting a checkup from a famous TV Doctor sounds like a dream…a McDreamy dream. But in reality, you probably shouldn’t put your life in the hands of a totally fake doctor – as evidenced by this Instagram Story campaign.
The TV Doctors of America: Season two
In 2016, Cigna and The TV Doctors of America got a lot of people to go in for their annual checkup. But millions of Americans still weren’t paying attention. To get even more people to go see a real doctor, we needed to up the ante. So we did what every show does for Season Two. We added more drama.
AWARDS
Cannes Lions – Silver
Cannes Lions – Bronze
Cannes Lions – Shortlist x6
One Show – Gold Pencil
One Show – Merit x2
Webby Awards – People’s Choice
LIA Awards – Gold
Epica Awards – Silver
Epica Awards – Bronze
CREDITS:
Executive Creative Director: Larry Platt
Executive Creative Director: Daniel Rodriguez
Senior Art Director: Jesse Yowell
Senior Copywriter: Dan Colburn
Director: Grant Heslov