dan colburn

After CeCe mistakenly breaks a treasured family heirloom, she and her friend Sam are whisked away to the magical world of The Whoopsery – where every mistake and mishap is turned into something wonderful.

Executive Creative Director: Larry Platt
Executive Creative Director: Daniel Rodriguez
Creative Director / Writer : Dan Colburn
Creative Director / Art Director: Jesse Yowell
Group Creative Director: Tom Weingard
Group Creative Director: Sherrod Melvin
Director: Marie Hyon

After the LA Rams won the Super Bowl in 2022, they found themselves without any picks in the early rounds of the NFL Draft. In order to make an impact, the Rams had to do something no one expected: steal the NFL Draft…well, sort of. With the draft being held in Las Vegas, we drew from classic heist films to create a trailer for a movie that didn’t really exist, starring LA celebrities and Rams players. It garnered the attention of everyone in the league, and despite their position in the draft, The Rams stole the media moment and PR buzz from every other team. It even got a shoutout from Roger Goodell, who commented on the film to The L.A. times…

“I loved it. It’s what we encourage our clubs to do…It also creates interest in the draft, creates interest in the team. So that’s exactly the kind of engagement we want.” – Rodger Goodell

AWARDS:
The Webby Awards - Winner (Social Sports 2023)
Clio Sports - Gold - Film (Teams, Leagues, Governing Bodies, & Associations)
Clio Sports - Silver - Cinematography (Teams, Leagues, Governing Bodies, & Associations)
Clio Sports - Bronze - Integrated Campaign (Teams, Leagues, Governing Bodies, & Associations)
Clio Sports - Shortlist - Film Craft (Teams, Leagues, Governing Bodies, & Associations)

PRESS:
Creativity Editor’s Pick
SHOOT Online
Adweek
The Hollywood Reporter
Good Morning America
Sports Illustrated
TMZ Sports
L.A. Times
ESPN

CREDITS:
Associate Creative Director: Jesse Yowell
Associate Creative Director: Dan Colburn
Group Creative Director: Matt Sherman
Executive Creative Director: Gavin Lester
Production partner: Ventureland - Creative Studio
Director: Paul Hunter w/ Pretty Bird

Launching a rocket into space requires calculating the flux velocity of solar radiation divided by gravity squared…Just kidding. That’s complete nonsense. Because I’m not smart enough to be an aerospace engineer. Only a handful of people in the world have that kind of brainpower, and Lockheed Martin needed our help finding them. So we visited the top engineering universities and brought something a bit more challenging than the typical job application: a giant mysterious box that can only be opened by the best and brightest engineers.

AWARDS:
D&AD – Graphite
D&AD – Shortlist
Cannes Lions – Shortlist x3
Clio Awards – Silver x2
Clio Awards – Shortlist
ADC Awards – Bronze x2
ADC Awards – Merit
Project Isaac Awards – Design Invention
Project Isaac Awards – Ad Tech Invention
Project Isaac Awards – OOH Media Invention
London International Awards – Gold
London International Awards – Silver
Epica Awards – Gold
Epica Awards – Silver
Epica Awards – Bronze
One Show – Merit x6
Effie Awards – Winner x2

PRESS:
Creativity Pick of the Day
Fast Company
Adweek

CREDITS:
Executive Creative Director: Mat Bisher
Executive Creative Director: Dan Donovan
Creative Director: Vince Lim
Creative Director: Jason Ashlock
Creative Director: Dom Baccollo
Associate Creative Director: Jesse Yowell
Associate Creative Director: Dan Colburn

CHICK-FIL-A

This may come as a shock, but cows don’t enjoy getting turned into hamburgers. Crazy, right? That’s why these cunning bovine creatures are on a mission to save their own hides, by convincing the world to eat chicken instead of beef. And this time, they’re going undercover to spread their message.

PRESS:
Creativity Editor’s Pick

CREDITS:
Executive Creative Director: Larry Platt
Executive Creative Director: Daniel Rodriguez
Creative Director: Nic Howell
Creative Director: Geoff Bentz
Associate Creative Director: Jesse Yowell
Associate Creative Director: Dan Colburn
Director: Dave Laden

TriNet specializes in providing HR services to startup businesses, and they needed a way to get attention at SXSW. So we came to them with a dumb idea: create the world’s dumbest startup and convince everyone it’s real. Because while some startups are destined for failure, others just need a hand from TriNet. It garnered a whole lot of press, and even more WTFs.   

Press: ABC News, Mashable, The Verge. 

Concept, Writer 

Laundry is probably the least exciting activity in the world, unless you happen to be a stain-fighting secret agent. The Persil Professional is a spy who doesn’t care whether you're a diamond thief or an evil genius. He only cares about the stains on your clothes.

We created a film with a cinematic rooftop chase that premiered during Hollywood's biggest night, the Oscars. And of course, what would a spy movie be without a stylized movie poster?

CREDITS:
Chief Creative Officer: Mat Bisher
Creative Director: Dan Colburn
Creative Director: Jesse Yowell

PRESS:
Creativity Editor’s Pick

FirstBank needed help promoting their new high-tech mobile app. Naturally, we turned to the Amish. 

Press: Creativity, AgencySpy, MediaPost

Directed by The Perlorian Brothers 

Concept, Writer 

In 2018, MGM Resorts transformed the Monte Carlo hotel into a garden-inspired resort on the Las Vegas Strip, called Park MGM. But unlike other Vegas hotels, which are typically demolished in spectacular fashion, the Monte Carlo didn’t go out with a bang. Just a thorough redesign. To share the news, we resurrected some of the most iconic Las Vegas hotels ever to have been brought down by a mighty kaboom. As an added bonus, the film cost our client next to nothing.

Concept, Writer 

Year one of The Tiny and the Tasty brought audiences to their feet, critics to their knees and a discontinued breakfast cereal back into the spotlight. Needless to say, for year two, we had some tiny shoes to fill. And we filled those shoes with a pair of tiny celebrity guest stars. Luke Perry’s Thumb and the internet famous ‘Tiny Hamster’ join the cast of the biggest little daytime drama to ever hit the silver screen.

Press: Creativity, Adweek

Writer

Have you ever noticed how kids say exactly what’s on their mind? All the time. Everywhere. Especially in public. Because kids don’t know how to act fake. And when General Mills began removing the artificial flavors and colors from their cereals, they set out to be more like kids: real and non-artificial. Cereal as real as kids.

Concept, Writer 

A poster and online series for Sir Richard's Chemical-free Condoms. It's a message we can all get behind. Or beneath. Or on top of. 

Concept, Writer 

Pinterest.com is a great place to find interior decorating ideas for your home. Sadly, many men still aren’t comfortable being seen browsing a website that’s popular with women. So we created a way for men to use Pinterest without the risk of getting caught in the act – a browser plug-in that camouflages the website with a manly disguise. Thanks to FirstBank Mortgages, men can now Pin to their heart's content under the cover of man stuff. 

Recognition:
The Webby Awards
The MASHIES
OMMA Awards (Gold, Pinterest Campaign)

Press: Adweek, Creativity

Concept, Writer 

DJ Khaled is an incredibly vocal fan of Cinnamon Toast Crunch, and his Snapchat videos attract 3-4 million viewers per post. So when he mentioned the idea of a Cinnamon Toast Crunch scented candle on Pharrell Williams’ podcast, we jumped at the chance to make his cinnamon-scented dreams come true.

In just two days and for under $500, we crafted, designed and gift-wrapped a series of Cinnamon Toast Crunch scented candles we called ‘Late Night Vibes,’ an expression Mr. Khaled has been known to use. He shared the candle with his millions of Snapchat followers, and it even made it onto a Jimmy Kimmel segment in which they visited the hip-hop mogul’s home, which we assume now smells like his favorite cereal.

We timed the release of this spot to coincide with the launch of Google Glass in the spring of 2014. Fortunately, the spot turned out to be more successful than Google’s smart glasses. Overnight, the video was viewed more than 200,000 times on FirstBank’s YouTube page. Earning the regional bank some national attention, as well as a few dirty looks from Silicon Valley.

Coverage: TIME, Mashable, Luhzer's Archive, CNet, Complex. 

Directed by The Perlorian Brothers 

Concept, Writer 

After this spot ran during the 2016 MTV Movie Awards, over two hundred people purchased one of these friendship-enhancing cereal bowls for upwards of $100. And even more were sent out to celebrity Squads, who tweeted pictures of the bowls to tens of millions of followers.

Writer 

THE RADIO MERCURY AWARDS PROMO FILM
Most award shows have something to…well…show. But not The Radio Mercury Awards, the annual celebration of radio advertising. So when it came to creating a film to promote the 2018 call for entries, we didn’t give viewers a whole lot to look at. There’s nothing to see here. The Radio Mercury Awards.
Press: Creativity
Concept, Writer

RADIO SELECTS
Some people call radio “the theater of the mind.” But I prefer to call it “the waiting room television of the earholes.” We’ll see if it catches on.

Recognition: Radio Mercury Awards 2017 (Shortlist) - "Dream of Chicken"